Reasons Your Dream Home Has Multiple Offers

by Judy Szablak 01/26/2020


Photo by Fizkes via Shutterstock

Months of searching, attending open houses, and viewing available homes finally paid off. You’ve found the perfect property in the perfect neighborhood for the perfect price. You’re ready to make an offer. Then, it happens, you get the dreaded call from your agent telling you there are multiple offers on the property. How does that happen?

Reasons for Multiple Offers

Re-marketing. Remember, the listing agent has the legal and fiduciary duty to the seller to seek the highest price possible. Not only does the higher offer pay the agent more, but it also gives the seller more to work with. As the listing nears its expiration, the agent has an incentive to market it more aggressively so that they can earn their commission. That means more open house events, changes to the listing to bring it back into focus even if it’s been on the market for a while, and other marketing tools.

Inventory shifts continuously. That means at any given moment, fewer houses on the market puts the home you want on more buyers’ radars. Even a house they looked past a month ago might interest them today. This is especially true when you use narrow search parameters because everyone else using those parameters sees the exact same homes.

Buyer demographics align. If you chose to wait until the end of summer, or after the holidays for family reasons, the chances are high that a bunch of other folks did as well. If you’re an empty-nester and waited for fall to start looking, so did other buyers in similar life situations. They’ll like the same things about it that you like.

New listings. Buyers that have lost out to multiple offers in the past now know better than to “sleep on it” when they see a new house available that fits their needs. The typical multiple-offer scenario happens within the first two weeks of a listing reaching the market. This is true particularly if the home is priced right, has curb appeal and desired upgrades or renovations in a preferred neighborhood.

Pocket listings. A so-called “pocket listing” is when a seller’s agent knows a home is going on the market but is not yet listed, and it that appeals to certain buyers to whom they give the head’s up. Some pocket “buyers” ask for notification when there’s another offer. Since the listing agent represents this buyer, there’s nothing stopping their agent from helping them present a better offer than yours. Ask your agent to learn if the other offer is from a client of the listing agent since it makes a difference in how you craft a counteroffer. Options include increasing your offer, your agent could reduce their commission, closing without contingencies, etc.

Trust your agent’s advice on preparing a counteroffer and whether submitting a personal letter with the offer is a promising idea. In some cases, it’s about the bottom line; but in others, it’s an emotional decision to sell a home.

About the Author
Author

Judy Szablak

With over 30 years in the industry, Realtor Judy Szablak has been on national television for her real estate expertise on the HGTV Network, featured on Martha Stewart Living Radio "Morning Living” , NPR radio as an expert real estate panelist, It’s Relevant News channel, and quoted in the Wall Street Journal for her in depth knowledge of Fairfield County Connecticut real estate.

She was also on the local NPR radio station (WSHU) as a Fairfield County CT real estate expert. Judy has provided multiple online respected news sources with her real estate expertise including The Daily Easton, The Daily Weston, The Daily Fairfield, The Daily Stamford and The Daily Greenwich, as well as in print in the New York Post. She is a weekly Real Estate Columnist for WestportNow.com, another real estate column "Real Estate With Judy” is syndicated through Hearst CT Media Online and seen in The Connecticut Post, The Danbury News-Times, The Stamford Advocate, The Greenwich Time, The Hour, Fairfield Citizen, Westport News, Darien News, New Canaan News and the Wilton Villager.

 Judy is also the author of the book, The Art of Buying or Selling a Home, available at all major book retailers. Additionally, Judy has been nationally recognized in a number of national real estate trade magazines, some with distribution to over 1 million members. She was featured in Real Estate Today as early as 1994 for her commitment to, and implementation of technology in real estate. Judy appeared in the Certified Residential Specialist Magazine, as she provided advice on marketing strategies and ethics in the article titled "Marketing Makeovers.”

 Judy was also featured in REALTOR® Magazine, regarding image enhancement for Realtors. She was again featured in REALTOR® Magazine, in an article on "Achieving Flow” and operating at optimal peak performance. In another article in the same publication, Judy offered guidance to fellow real estate professionals as she explored the topic of implementing and maintaining personal websites. She has appeared in The Council of Residential Specialists Magazine, which featured her ideas regarding technology. Additionally, Judy authored an article on marketing and technology for the Certified Residential Specialist (CRS) Online Magazine. On two occasions, in 2015 and 2017, she appeared as a featured agent in Top Agent Magazine. I have a few other websites- www.TheCtrealtyBlog.com www.CtHomesAndRealEstate.com www.BestWestportHomes.com www.ThePetitePowerhouse.com www,SzablakConsulting.com